Dive Deep into Logo Colours: The Secret Sauce to Brand Success!

Hey there fellow entrepreneur! Picture this: you’ve got this killer idea for a business, and you’re ready to take the plunge into the world of entrepreneurship. But hold up! Before you dive headfirst into launching your brand, let’s talk about something that’s often overlooked but can make a massive difference: brand colours.

Understanding the Psychology of Colours:

The Science Behind the Hues

Alright, let’s get nerdy for a sec. Did you know that colours have the power to influence emotions and perceptions? For example, warm colours like red and orange can evoke feelings of energy and excitement, while cool colours like blue and green can promote calmness and trust. Understanding this colour psychology can give your brand a serious edge.

My Lightbulb Moment

I’ll never forget the day I stumbled upon this gem of knowledge. I was struggling to finalise the colour scheme for my other businesses logo when it hit me like a ton of bricks. By choosing the right colours, we could evoke the exact emotions we wanted customers to associate with the brand. Mind. Blown.

Choosing the Right Colours for Your Brand:

Know Your Audience

Alright, let’s talk about your audience. Who are they? What makes them tick? Understanding your target audience is key to picking the perfect palette. For instance, if you’re targeting millennials, you might wanna lean towards bold and vibrant colours that resonate with their adventurous spirit.

My Colour Catastrophe

I once made the mistake of ignoring my first business’s target audience when choosing colours for their logo. The brand ended up feeling disconnected from its customers, and sales took a hit. Lesson learned: always put your audience first!

Creating a Memorable Logo with Colours:

Strike a Balance

When it comes to colour, balance is everything. You want your logo to pop without overwhelming your audience. Experiment with different colour combinations until you find the perfect harmony that screams “you.”

Stand Out, Don't Blend In

In a sea of competitors, you gotta stand out like a flamingo in a flock of pigeons. Get creative with your colour choices and don’t be afraid to break the mould. Remember, it’s better to be bold than boring.


That doesn’t mean everything has to be garish neon pink and yellow. Find a combination that suits you and your brand

Embracing Colour Trends

While it’s essential to stay true to your brand’s identity, don’t be afraid to sprinkle in a little trendiness now and then. Keep an eye on the latest colour trends in your industry and consider incorporating them into your branding strategy. Just remember, trends come and go, but timeless colours never go out of style.

Stay Ahead of the Curve

If you’re anything like me and as entrepreneurs, we tend to get new ideas every day (I know I have about 100 million dollar ideas an hour). Which is great however being aware of colour trends in your industry doesn’t mean you have to follow them blindly. Use trends as inspiration to infuse fresh energy into your brand while staying true to your unique identity. You can incorporate trendy accent colours or subtle hints of the latest hues into your logo design to keep it current without losing sight of your brand’s essence.

Balance Trendiness with Timelessness

While it’s tempting to jump on the latest colour bandwagon, remember that trends can be fleeting. What’s hot today might be passé tomorrow. So, strike a balance between trendy and timeless elements in your logo design. Opt for classic colours as your primary palette and reserve trendy shades for accents or secondary elements. This way, your logo remains relevant for years to come while still catching the eye of trend-conscious consumers.

Test the Waters

Before fully committing to a trendy colour scheme, dip your toes in the water. Conduct market research or run A/B tests with variations of your logo design featuring trendy colours versus your traditional palette. Analyse customer feedback and engagement metrics to gauge how well the trendy colours resonate with your audience. This data-driven approach ensures that your logo design decisions are informed and aligned with your brand’s goals.

Be Authentic

Ultimately, authenticity is key to successful branding. Don’t chase trends just for the sake of it. Stay true to your brand’s values, personality, and target audience preferences. If a trendy colour doesn’t align with your brand identity or feels forced, it’s better to stick with what works best for your brand in the long run. After all, authenticity never goes out of style.

With these strategies, you can confidently embrace colour trends in your logo design while maintaining a strong and timeless brand identity.

Testing and Iteration:

Test, Test, Test

Listen, Rome wasn’t built in a day, and neither is a killer brand. A/B testing is your best friend here. Throw different colour variations out into the wild and see which ones resonate best with your audience. It’s all about finding what works and rolling with it.

Adapt and Evolve

Your brand isn’t set in stone, and neither is your logo. As your business grows and evolves, so should your brand identity. Don’t be afraid to tweak your colour scheme along the way to keep things fresh and exciting.

After all, look how many times the most famous brands in the world have tweaked their logo.


Alright fellow hustlers, it’s time to wrap this up. We’ve covered a lot of ground, but here’s the bottom line: logo colours matter. They have the power to evoke emotions, build trust, and set your brand apart from the competition.

So, the next time you’re brainstorming logo ideas, don’t just slap on any old colour and call it a day. Take the time to understand your audience, get creative with your colour choices, and don’t forget to test, test, test.

Trust me, your brand will thank you for it. Now go paint the town…with whatever colour feels right for your brand!

Still stuck choosing a colour combo? get in touch or drop a comment below and i’ll be happy to help!

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