A Deep Dive into My Process: From Discovery to Delivery
What it’s really like to work with me—no fluff, no guesswork.
Let’s face it-investing in branding or a new website can feel overwhelming. You want results, not runaround. You need a designer who gets it, not one who ghosts after the deposit clears.
That’s why I keep things transparent, strategic, and personal. Whether we’re building a logo from scratch or launching a full-blown website, my process is designed to keep things moving, stay collaborative, and deliver high-impact results with zero stress.
Here’s a look under the hood-how I take your project from discovery to delivery.
1. Discovery: Setting the Foundation
Before I touch a sketchpad or open Illustrator, we start with a conversation. I want to know why you’re doing this, who you’re serving, and what success looks like.
This isn’t about forms and fluff. It’s about understanding your business, goals, and audience so we can build a brand that actually works.
🔍 What to expect:
A relaxed but focused discovery call. I’ll ask you the right questions—then shut up and listen.
2. Research & Strategy: Positioning You to Win
Once I’ve got a grip on your goals, I dive into research-your competitors, your industry, and your unique angle. This helps us avoid cliché traps and build a brand that stands out for the right reasons.
For logos, this includes competitor audits and visual trend mapping. For websites, it means wire framing user journeys and planning for conversions.
🧠 Why it matters:
Because you don’t want just a nice logo-you want a brand that lands. Strategy makes it happen.
3. Moodboards & Direction: Aligning the Vision
This is where the visuals start to come together. I’ll create custom moodboards to lock in a visual direction—think of it as a vibe check. You get to weigh in before I go deep on design.
No more “I’ll know it when I see it” frustration—just clear, confident alignment from the start.
🎨 What you’ll get:
A curated visual direction that captures your brand’s energy, style, and tone.
4. Design & Concepts: Bringing It to Life
Now the real fun begins. Based on our strategy and agreed direction, I craft initial design concepts. Whether it’s three logo options or a homepage mockup, I don’t just drop pretty pictures-I explain the thinking behind each one.
This is collaborative. You’re not a backseat client-I want your feedback. Together, we refine until we hit the mark.
✏️ Process highlights:
- Logo projects: up to 4 rounds of revisions
- Website projects: detailed mockups before build
Brand packages: full suite visuals & assets
5. Final Touches: Polish & Prep
Once we’ve nailed the design, it’s time to prep everything for handoff. This means tidy, organised file folders, brand guidelines, export-ready logos, and site walkthroughs. I don’t leave you hanging with files you don’t know how to use.
For websites, I also include SEO basics, speed optimisation, and mobile responsiveness baked in.
📦 Deliverables include:
- Final files (all formats)
- Brand guidelines
- Web analytics setup (for site projects)
- Domain + hosting (if needed)
6. Delivery & Launch: The Big Reveal
This is the best part-watching your new identity or website go live. I’ll walk you through everything you need to know, whether that’s uploading assets, making edits yourself, or launching a full site.
And if you’ve booked a retainer or aftercare package? You’ve got me in your corner long-term to keep things sharp.
🚀 You’ll walk away with:
A finished product you’re proud to share and the confidence to use it like a pro.
Why This Process Works
I’ve refined this approach over six years working with brands across coaching, construction, events, wellness-you name it. It’s flexible enough to meet your unique needs, but structured enough to get results without stress or delays.
“Very professional, goes out of his way to deliver on time. Can’t say enough good things.”
– Rory Capel, STRUK Events
Ready to Dive In?
If you’re tired of designers who disappear, drag things out, or miss the point, I’d love to show you a better way. Whether you’re starting fresh or rebuilding something tired, this process is built to move your brand forward-smoothly, strategically, and with style.
For more insights on enhancing your brand’s identity and creating impactful design solutions, stay tuned to my blog or contact me directly. Let’s work together to elevate your brand to new heights!
