my Design process
Crafting Designs with Character and Precision
Your brand identity isn’t just some fancy pictures, it’s the foundation of your brand. It is your story, it creates familiarity, and sets you apart. My process ensures every design I create is not only eyecatching but also strategically designed to work anywhere and stand the test of time.
1.
Intro Call
Before diving into designing, we start with a kickoff call in which we discuss your project needs, and expectations. This way, we can instantly get on the same page and ensure we’re a good fit to work together. This step sets up a solid creative process for the project. Once we’ve decided we’re ready to move forward with the project I’ll drop over the ready to sign contract and a link to pay the deposit. After that, we can move into the deeper brand vision consultation.
2.
Brand Vision Consult
The Brand Vision Consultation is where we roll up our sleeves and get to the heart of your business. This deep dive is all about understanding your goals, the impact you want to create, and how your brand can cut through the noise. We’ll explore your current ideas—what’s working, what’s missing, and where the untapped potential lies. Whether you’re building from scratch or refining an existing identity, we map out a clear, strategic direction that aligns with your values and speaks directly to your audience. The result? A brand that doesn’t just look good but works hard for your business.
3.
Research & Inspo
I’ll take back everything we spoke about to the studio and conduct a thorough analysis of your company, competitors, visual trends within the industry and beyond. From the latest examples, as well as the ones from the past, my aim is to form a design that is one-of-a-kind yet still up-to-date and functional. I’ll then compile mood boards, style references, and strategic ideas, which will be utilized to guide the creation process. From here, I can begin to craft a logo that’s both visually distinctive and strategically effective.
4.
Concept Development & Sketching
Now, the fun part begins. Depending upon the package/ service that you’ve gone with, I’ll develop a certain quantity of preliminary concepts through sketching and digital drafts. This phase is all about refining form, composition, and structure before selecting the strongest ideas to move forward. By sketching multiple iterations, I ensure we’re exploring the full range of possibilities before narrowing down to the most compelling concepts.
5.
Concepts Proposal
I’ll then compile a shortlist (if we’re working on a logo) and present the strongest concepts for you to choose from. Each concept comes with a concise explanation of the thought process and how it interprets your brand vision. Once you’ve had a chance to check through the options we can identify which concept best conveys your brand identity and direction in the future.
6.
Revision & Refinement
Based on your feedback, we’ll then refine the strongest concept into exactly what your brand needs. We’ll tweak the details, refine the typography, adjust the spacing, and perfect the overall balance. This is a collaborative stage where we ensure that the final design is both visually stunning and strategically aligned with your business goals. Depending on the package you’ve chosen, multiple revisions may already be included to guarantee that you’re fully satisfied.
7.
Brand Delivery
Once the final design is approved, I’ll package up everything you need: high-resolution files, variations for different uses, and a simple brand guideline doc to ensure your design looks perfect wherever it appears. You’ll get essential formats for print, web, and social media, ensuring seamless brand consistency.
Brand identity isn’t something that you create and forget, it’s a long-term brand asset. That’s why I ensure you have the tools to maintain consistency across all platforms, from business cards to signage to digital branding.
Let's Create Something Timeless
If you’re ready for a design that’s as bold, durable, and distinctive as your brand, let’s chat. Whether you’re a startup looking to make your mark or an established business in need of a refresh, I’d love to hear about your project and create something that truly stands out.
Let’s craft something built to last.
