Graphic Design Sheffield
A mystical brand identity.
This design case study explores how I helped brand a new software company offering an innovative way to build and track high-converting funnels turning a tech concept into a visual identity that builds instant trust.
Welcome!
When you’re launching a tech product that promises better results, your brand needs to back it up. My client had created a platform that simplifies lead generation using smart software tools to build and monitor funnel performance. The challenge? Craft a brand identity that felt bold, professional, and just a little magical.
This new software startup set out to offer a better way to generate leads by helping users create funnels that don’t just look good, but actually convert. With real-time tracking, powerful tools, and an intuitive user experience, the platform needed a look that matched its ambition.
The challenge
Expert Graphic Design Sheffield (and beyond) will recognise
They came to me with a clear goal: build a strong, memorable identity from scratch. The brand needed to stand out online and at events, across everything from logo and flyers to pop-up banners and printed inserts. No fluff. Just clarity, confidence, and creativity.
Crafting the Perfect Logo
The visual direction was bold and confident simple enough to scale, but with just enough flair to suggest innovation and a bit of mystery. A good logo shouldn’t just look nice it should speak to what the product actually does. That was the focus here.
Informative Brochure Insert
Designed to communicate value quickly, this brochure insert was used at events and in direct outreach. It introduces the platform’s features, benefits, and lead-gen potential in a clean, easy-to-digest layout.
What do I offer?
Flyers: Their Magic Carpet to Sales
Created for both digital and print use, these flyers were designed to convert. From sharp headlines to clear CTAs, the layout keeps things focused perfect for campaigns, event handouts, or social sharing.
Eye-Catching Banners
For trade shows and pop-ups, the goal was attention and clarity. These banners were built to spark interest instantly and reinforce the brand’s confidence helping the platform show up like a pro in crowded spaces.
The Results: Sheffield Graphic Design Magic at Work
With a cohesive brand identity in place, the business launched with confidence looking the part and attracting the right kind of attention. From logo to event materials, the brand now supports their software’s promise: smarter lead generation, simplified.
