Welcome!
As a logo designer to Stamford and beyond-businesses, my objective is to design a logo representative of the identity and values of each and every one of them. In the following project for EMT, I had the opportunity to work on a logo that suits the needs of their business and the community of Stamford.
The client wanted something that represented their brand but also shouted for their deep connection to the world of equestrians. Being a business-based in Stamford, they needed a logo design that would command attention from potential clients through competitive means while keeping the strong, professional presence.
The Design Process
The Stamford logo design process involved first getting deep into the core values of the brand and the message it will be proclaiming. In the case of EMT, the focus was on creating a logo that exudes trust, professionalism, and a deep affinity with horses.
I did a lot of research into different concepts, trying to find that sweet spot between detailed illustration and modern simplicity. The end result was a refinement of classic and modern combined-using the horse’s elegance and strength, closed into a minimal frame-suggesting protection and guidance.
The color palette used is a sophisticated navy and gold to represent the twin elements of luxury and reliability, both so essential to a brand within the equestrian market. This typography also supports the visual elements with a classic feel that would see this logo stay fresh for a number of years.
The brand guidelines
I designed a full set of brand guidelines for EMT; this ensured consistency in application of their visual identity across all platforms. These are the guidelines that regulate the use of the logo, including scale and spacing for maximum clarity and impact in different scenarios. The color palette, as previously mentioned, consists of a deep navy and vibrant gold that communicates professionalism and trust, while typography balances modernity with classic elegance. The guidelines will be of immense help in maintaining the integrity of the brand so that it’s continuously recognizable and effective in all media.
The Results
The final logo design is a graphical interpretation of what EMT stands for: expertise, dedication, and passion for excellence. Impressive, too, has been the way it has been designed-equal in a variety of mediums, digital to print materials.
Nothing speaks volumes for the company than a logo to which both the client and competitors resonate. The EMT logo that I designed did just that: made a mark and positioned it in the market.
Interested in my graphic design retainers?
So what is next on your behalf? Ready to let the magic of great design loose on your business? Need a new logo, some killer flyers, or something in between? I have got you covered. Click the button below to learn more about the retainer packages.
