Elevate Your Brand with timeless Line Art Logo Design
Beautifully minimal. Deeply meaningful. Crafted with clarity.
Welcome!
You’re here because you know your brand deserves more than just another template. Whether you’re building a holiday rental, a coaching business, or something totally unique, a well-crafted line art logo design brings both personality and polish to the forefront.
I’m Jack and I create distinctive, story-led identities using clean, clever design that communicates clearly. If you want your brand to feel premium, purposeful, and unforgettable, you’re in the right place.
The client behind Willow Home Stays wanted a brand that felt premium and tranquil something that reflected them and high-quality accommodation without going over the top.
Rather than generic icons or heavy graphics, we used line art illustration to capture a peaceful, elegant feeling with simplicity and clarity.
Line art works especially well for lifestyle brands, boutique businesses, and creative founders who want to balance elegance with flexibility.
Before a single line was drawn, we worked together to clarify the story and values behind the brand.
Willow Home Stays is about calm spaces, natural surroundings, and understated luxury. This needed to come through in every element of the final design from the logo to the business cards.
Understanding the Brand Vision
The Design Process
Designing a great line art logo is about turning less into more. Here’s how I did it:
Concept Sketching
Hand-drawn ideas based on the brand’s values, location, and story.
Refinement
Clean digital linework and specific typography created to match the identity.
Final Touches
We delivered a full suite of print and digital-ready files, along with guidance on how to apply the brand consistently.
Visual Identity In Action
The line art logo set the tone for a clean, approachable brand… but I didn’t stop there.
I expanded the identity across key brand assets, including business cards and a full brochure designed to introduce Willow Home Stays’ story, services, and property portfolio.
The brochure blended strong imagery with thoughtful copy and white space, using the line art logo and colour accents to create a unified, trustworthy feel. It helped position the brand as professional and welcoming two essential traits in the short-let accommodation space.
Whether a guest is browsing online or picking up a print-out, the brand now communicates clearly across every touchpoint.
The power of Line Art Logo Design
Why choose line art? It’s clean, scalable, and packed with character. This style of branding helps businesses:
Stand out with simplicity
Create immediate recognition
Maintain flexibility across all media
Tell a story with minimal visual noise
Whether you’re a small business owner or a big dreamer, a custom line art logo helps you look sharp, professional, and memorable.
Let’s Create Something That Lasts
Every line tells a story. If you’re ready to build a brand identity that feels just right minimal but meaningful let’s talk.
FAQ's
Wondering about my process, pricing details, or project timelines?
Here are some frequently asked questions to address any queries you might have.
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What is a line art logo design?
A line art logo uses clean, minimal lines to create a visually simple yet highly recognisable mark. It often avoids heavy shading, colours, or textures in favour of elegance and clarity perfect for modern, premium brands.
Is line art right for my business?
Line art works especially well for businesses that want a sleek, timeless look such as holiday rentals, wellness brands, artisan makers, consultants, and creative studios. If your brand values simplicity, storytelling, and a high-end feel, it’s a great fit.
Do you use templates or pre-made elements?
Nope. Every logo I create is 100% custom, designed from scratch for your brand alone. That’s how we keep it authentic and long-lasting.
Do you only design logos in this style?
Not at all. Line art is just one of the many styles I work in. I choose the best style based on your story, audience, and long-term brand goals whether that’s bold and rugged, artistic and flowing, or minimal and modern.
How long does it take to design a line art logo?
Typically, 2–4 weeks depending on the scope and how quickly feedback is provided. You’ll be involved throughout it’s a collaborative process, not a black box.
Can you create business cards or other materials too?
Absolutely. Most clients I work with want more than just a logo. I offer full brand identity packages and design retainers to keep things cohesive across everything from web to print.
