Creating a brand identity that speaks to nature.
The opportunity to design a logo for a Warwick-based e-commerce store selling eco-friendly products presented an opportunity to make something not only meaningful but powerful. The brand needed to push environmental consciousness through their product, which required a logo to identify with the brand and stand out in the competition.
During our initial consultation, I asked a variety questions regarding their ethos. Their passion for sustainability, and a need to make an impact upon protecting the planet was to follow me throughout the project. The goal was to develop a logo that not only captured their identity but created an emotional connection with their audience.
The Design Brief
The client’s short was simple yet challenging:
Revamp their existing logo (shown here) into a logo that represents sustainability and harmony with nature.
Use clean, modern typography so the logo is useable across many mediums.
Incorporate some sort of nature, whether it be animals or plants, that reflects their eco-friendly ethos.
Ensure scalability across digital and print mediums.
But… DON’T BE GENERIC. That meant, no hands holding the earth, no trees etc.
Initial Concept Development
I initiated the design process through brainstorming and sketching initial ideas. My approach was to balance simplicity with meaningful symbolism. After extensive exploration, I presented four distinct logo concepts:
Bee Focus:
A bright and colorful logo with a bee as an icon for representing pollination and biodiversity.
Leaf Inclusion:
Leaves are included in the typography to depict growth and sustainability, along with a modern design.
Bold Typography with Earthy Tones:
More structured with bold fonts and earthy greens.
Abstract Nature Icons:
Animals such as bees are used to represent biodiversity.
Each of them carried a different aspect of their values; thus, providing variation in styles to discuss.
Feedback and Refinement
The client was excited, but this was the one that won them over: a flowy script font married to a butterfly icon. They loved how it conveyed transformation and hope, yet was intimate and approachable. And the butterfly brought a real sense of movement and energy with it.
With their input, I refined the design further.
The Final Design
The final logo, set in a flowing script font for the word “Protect,” symbolizes unity and effort, while the supporting butterfly icon reflects transformation and the beauty of nature. The tagline “The Planet” is set in bold serif to contrast and give weight to the design. The deep blue background conveys an atmosphere of trust and reliability, further complemented by the pink accent for modernity and uplift.
Supporting Elements: Patterns and Icons
Along with the main logo, I created patterns and spot icons to support it. These are as follows:
Seamless pattern featuring butterflies, bees, and birds in various configurations
Three-colour variations: blue, pink, and white backgrounds for use on all different branding materials
A simplified icon of a butterfly that will be used for social media avatars or app icon.
All these elements will give the brand a coherent visual identity that can be executed in packaging, promotion, and digital platforms.
My Personal Takeaway
Projects like these remind me of the power of visual storytelling as a designer. To be able to work with an eco-conscious brand is to use design as a tool for action and awareness. The Warwick logo design project not only strengthened my portfolio but reaffirmed my belief in meaningful work that drives change.
Ready to Transform Your Brand?
If you are looking for some Warwick logo design or visual identity that speaks volumes about yourself, then let’s get talking and come up with something great that defines your brand.
