This is a no-bs, brand-building toolkit for thoughtful, independent founders who want to get seen for the right reasons.
Created for
Service brands, coaches, creatives, and vision-led entrepreneurs
Built by
A designer who’s also a business owner in other industries
Made for
Action. you’ll use this to build your brand from the inside out
Who This Is For?
You’re building something real. Something personal.
But right now, your brand feels a bit…
Maybe you’re stuck trying to name your brand. Maybe you’ve been tweaking your Instagram bio every month. Maybe you don’t feel confident sending people to your site.
You’re not ready to drop £3k on a full agency rebrand. But you’re also not settling for being another Canva clone.
This kit is for you if you want
Clarity, Originality & Persistance
without the fluff or fake luxury.
What You Get Inside
(Everything is instantly available. Use it in Notion or PDF format. No learning curve.)
Brand Positioning Worksheet
Get crystal clear on your identity, values, and difference.
Ideal Client Clarity Workbook
Speak to the right people, and attract clients that actually value what you do.
Visual Direction Template
Turn your vision into visuals – tone, style, type, vibe.
Brand Naming Mini-Guide
Stop brainstorming on scraps of paper. Find a name that lands. → Includes access to the JTD Naming Assistant GPT
5 Branding Traps Keeping You Looking Like Everyone Else
A no-BS video breaking down what most founders get wrong with branding.
DIY Brand Audit Checklist
See what’s working and what’s holding you back.
What Founders Say
“This made me feel10xclearer, I stopped trying to copy other brands.”
“Best £25 I’ve spent on my business.”
“Naming assistant was a game changer.”
Built by Someone Who Gets It
I’m Jack Tyler, founder of JTD – a designer, serial entrepreneur, and branding strategist for vision-led service businesses.
I don’t just design pretty logos. I work with founders to turn identity into clarity – and clarity into strong, original brands.
This kit pulls together what I do at the start of every client project.
It’s how I help founders avoid second-class DIY branding and build something they can grow into.
What You'll Walk Away With
✅ A sharper brand identity ✅ A clearer picture of your audience ✅ A visual tone that actually reflects your story ✅ A shortlist of name ideas with direction ✅ More confidence in how you show up
Okay, but how much?
Most “brand kits” are packed with fluff. Most designers charge 10x this just to start the conversation.