When a Balsall Common based business owner wanted to introduce their beautiful floral arrangements with an online presence that matched, they called me, a WordPress web designer specialising in custom websites for small businesses. The aim was a website showcasing their expertise while ensuring ease for the customers in exploring products, booking consultations, and placing orders. Here is how I helped them turn that into reality.
After going through a big rebrand, like so many small businesses, Isabel was burdened with a lack of an online presence.
This means she needed a website that was sleek and modern, offered her greater control, made the most of SEO opportunities, was accessible at all times, and was easy to update.
They also wanted a clean, elegant design that reflects the personality of their business. This needed to be easy for new and returning customers to use.
Approach
As a WordPress web designer who had been working with clients for years to create customised sites for small businesses, I knew it would be a perfect fit. There is a lot of flexibility with WordPress, and it can be heavily customised. The client’s dashboard is very accessible and understandable even for nontechnical clients. Here’s how I approached this project step by step.
1. Discovery and Planning
First, we explored her key needs and aspirations: What would the desired customer experience be? What “must have” features did she consider important? During this phase, we worked together to clearly outline the key functionality for the new site, ensuring a top-notch look on both mobile and desktop through responsive design. We also looked at how we could focus her key, local expertise to find more customers in Balsall Common.
2. Design and Development
Once the vision was nailed down, it was time to go full-on into designing. I designed a WordPress site custom to specifically combine modern aesthetics with that touch of warmth of a local business. The home page made for a warm welcome space upfront, displaying her floral designs with great visuals. A minimal and clear navigation system guided visitors to exactly what they were looking for, whether it be floral arrangements, workshops, or consultations.
Key Features:
Mobile-First Design
Identifying that more than 60% of the traffic to a website comes from mobile, it was important that the site looked flawless on both phones and tablets.
Fast Loading Times
Utilising certain optimisation techniques, load times were reduced down to lock users onto the site.
3. Training and Handoff
Once everything was designed and tested, I continued to provide training and ongoing support so that the client could update the site easily on their own and lean on me whenever she needs it. With WordPress’s intuitive dashboard, it was now very simple for her to add new blog posts, update product offerings, or even tweak the content as necessary, never having to rely on a developer for every minor adjustment.
The Results
The new website was a real game-changer for this Balsall Common florist.
Not only did it look great, but it also worked well. Isabel’s getting a consistent flow of visitors to her site. Its mobile-friendly design makes it easy for customers to browse and shop even on the go. Ready to take your business to the next level online?
Whatever your business in Balsall Common-florist or other-the fact of the matter is, in today’s world, you need to be online. As a WordPress web designer, I will be able to craft you a bespoke website that looks great but, most importantly, drives results. Let’s have a chat about how we can take your business to the next level online.
If you’re looking for a Balsall Common WordPress web designer who truly understands the unique needs of small businesses, then look no further.
